My Story

My journey to founding Pure Power Pilates wasn't a straight path.

For 15 years, I built a successful career as an interior designer specializing in kitchen and bath design. But when the 2009 mortgage crisis brought the industry to a standstill, I found myself at a crossroads. What initially felt like an unexpected setback became an opportunity to reflect on what truly mattered.

Around that same time, I was still grieving the loss of my mother, who passed away after a 15-year battle with early-onset dementia. She was only 45 when symptoms first appeared. Watching her gradual decline profoundly changed the way I viewed health, aging, and the importance of caring for ourselves before illness forces us to.

Determined to make a meaningful difference, I became certified in STOTT Pilates. What began as a personal commitment to improving my own health quickly became a lifelong passion for helping others move better, feel stronger, and live healthier lives.

In 2011, I founded Pure Power Pilates with a simple mission: to create a welcoming community where people of all ages and abilities could invest in their long-term health through purposeful movement.

Today, every class, every client, and every conversation reminds me why I chose this path. I believe movement is one of the greatest investments we can make in our future, and I am honored to help others build strength, confidence, and resilience for the years ahead.

Lori Taranto
Studio Owner and Trainer
 

Qualifications:
STOTT PILATES® Certified Instructor
NASM Certified Personal Trainer
TRX® Qualified Instructor
 

Continuing Educational Workshops include:
STOTT PILATES® Injuries and Special Populations
STOTT PILATES® Dynamic Balance, Stability Ball Level 2
STOTT PILATES® Foam Roller, Level 1
STOTT PILATES® Dynamic Intensive Mat Plus
STOTT PILATES® Programming for Breast Cancer Rehab
STOTT PILATES® Studio Circuit Training
STOTT PILATES® Flexion Free Workshop

Lori Taranto, a native of San Diego, is the proud owner of Pure Power PILATES. Initially trained in interior design with a BFA from the Design Institute of San Diego, Lori dedicated over 15 years to architectural lighting, kitchen, and bath design. Amidst balancing career and motherhood, Lori discovered her passion for health and fitness.

Together with her sister Lisa, Lori pursued certifications in STOTT PILATES® and TRX®. They both share the belief that fitness should be both enjoyable and effective, fostering a positive attitude towards regular exercise in their clients. Lori takes pride in pushing her clients to reach their goals, no matter how big or small they may be.